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Thursday June
11, 2009
Qasper:
Exceptional, Affordable Customer Experience Manager for SMBs
Categories: CRM
Tags: calendars,
chat,
collaboration,
contact
management, documents,
help
desk, marketing,
project
management, reports,
SaaS,
sales,
SMB,
social
networking, spreadsheets,
support,
time-tracking
It's not often that I'm wowed by a new solution. Qasper
(www.Qasper.com) is an exception. It's so many things that it's hard to
categorize: "Customer experience manager" or "business
information manager" are the most appropriate descriptions.
Qasper encompasses 20-plus integrated modules, ranging from sales and
CRM to social connections and communications to collaborative
document creation to service and support to unlimited reports. It was
built on .Net, and runs on your own or a hosted server.
Qasper is Web-based, but it looks like the best desktop software,
something I've rarely seen in online applications. In fact, this
implementation may have been the best I've ever seen. And it costs [as little as] $600
a year for an unlimited user license.
This is great stuff.
 Getting
data in and out is easy, says the company, since its supported file
formats include XML and CSV. Outlook integration is also supported.
Qasper Mobile works on the iPhone and iTouch. And it's Firefox-friendly,
though it's optimized for Internet Explorer 7.0 and works on other
browsers.
Some highlights (to see more, visit the site's online working demo, or
watch the "Qasper in 90 Seconds" presentation):
- Qasper
accommodates "drip marketing," which is just what it
sounds like -- contacting a set of customers at regular intervals.
- You
can "visualize" connections between people and companies
in a six degrees of separation kind of chart.
- Contact
records are very deep, with easy links to related activities.
- An
embedded Twitter app lets you search for people and words/phrases.
- You
can track time and charges, and manage projects and orders.
Qasper has a bit of a learning curve because it does so
much. Individual screens are easy to use, but understanding all the
module interactions can take a little time. Technical support isn't
cheap, but the company doesn't expect you to need much of it, if any.
Qasper may be hard to categorize, but it doesn't need to be put in a
box. It is what it is, and what it is may just be the right combination
of tools--at the right price--for your small business.
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this |
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Posted
By: Kathy
Yakal
|
